Uplevel Your Sales & Business Development Skills

Win new business and grow your existing clients.

As a busy professional, you’re balancing developing new business with delivering a best-in-class client experience. What if you could accelerate new business and easily expand existing clients? You can, with this signature program.

Strategic Selling for Professional Services guides you through proven skills development that will differentiate you. You’ll earn new opportunities and grow loyal clients. Apply these sales skills and you can exponentially grow your results with ideal clients.

Course Curriculum

Each element of this course is backed by research, real-world experience, and best practices in skill development.

  1. 2
    • Lesson 1.1 - Welcome

    • Lesson 1.2 - The 4 Elements You Need to Win Client Engagements

  2. 3
    • Lesson 2.1 - Introduction to Advisory Intelligence

    • Lesson 2.2 - Trends Impacting Buying Decisions

    • Lesson 2.3 - The 5 Advisory Intelligence Categories

    • Lesson 2.4 - Exercise: Build Your Advisory Intelligence & Insights

    • Lesson 2.5 - Exercise: Align to Your Client’s Buying Process

    • Lesson 2.6 - Intelligence Strategies

    • Lesson 2.7 - Qualifying Your Opportunities

    • Lesson 2.7a - Qualifying Your Opportunities: Consultative & Value Approaches

    • Lesson 2.7b - Qualifying Your Opportunities: Moving Up the Value Chain

  3. 4
    • Lesson 3.1 - Introduction to Relationships

    • Lesson 3.2 - Relationship Ecosystems & Buying Roles

    • Lesson 3.3 - Exercise: Build Your Relationship Ecosystem Map

    • Lesson 3.4 - Leading Effective Business Development Conversations

    • Lesson 3.5 - Creating High-Value Questions

    • Lesson 3.6 - Exercise: Design Your Next Conversation

  4. 5
    • Lesson 4.1 - Introduction to Propose

    • Lesson 4.2 - Creating Winning Proposals (And Why 50% of Proposals Don't Win)

    • Lesson 4.3 - The Propose Framework

    • Lesson 4.4 - Presentation Strategies to Stand Out & Pitfalls to Avoid, Part 1

    • Lesson 4.5 - Presentation Strategies to Stand Out & Pitfalls to Avoid, Part 2

  5. 6
    • Lesson 5.1 - Introduction to Commit: A Fresh Lens on Closing Business

    • Lesson 5.2 - 10 Ways to Improve Your Win Rates, Part 1

    • Lesson 5.3 - 10 Ways to Improve Your Win Rates, Part 2

    • Lesson 5.4 - Exercise: Design Your Commitment Map

    • Lesson 5.5 - When You Don't Win: Strategies to Keep the Relationship

  6. 7
    • Lesson 6.1 - Exercise: Design Your Action Plan

    • Lesson 6.2 - Program Wrap Up & Other Ways to Work Together

  7. 8
    • Lesson 7.1 - Top Mindsets of a Modern Seller

    • Lesson 7.2 - The Modern Seller is Agile

    • Lesson 7.3a - The Modern Seller's Executive Presence, Part 1

    • Lesson 7.3b - The Modern Seller's Executive Presence, Part 2

    • Lesson 7.4 - Additional Hacks for Mindset Success

  8. 9
    • Bonus: Sales Planning Template

    • Bonus: Prospecting & Messaging Strategies to Open Doors

    • Bonus: Messaging Strategies for Closing Business

What You'll Learn

This program will help you to build your modern selling skills and differentiate you with your clients. Inside you'll learn...

  • The Strategic Selling Framework, a proven framework for winning new business and growing your sales.

  • Additional techniques for building today’s most relevant sales and business development skills.

  • How to build a network ecosystem of high-impact relationships that will accelerate your opportunities and advance your credibility as a trusted advisor.

  • How to design and present proposals that drastically improve your odds of winning.

  • Strategies for earning commitments and creating more momentum around closing business.

  • The mindsets you need for success in any economy or environment.

  • And more!

Here's What's Included

Relevant exercises, tools, and reinforcement all ensure that the learning is applied and sustainable. Here's what to expect inside this 100% self-paced course.

  • Video Lessons

    Listen in as Amy guides you through narrated presentations covering all of the essential details.

  • Written Content

    Never miss a thing with supplemental written text and key takeaways included in every lesson.

  • Bonus Resources

    Get instant access to a bonus chapter with three additional lessons and downloadable tools to help you solidify your process.

Meet Your Instructor

LinkedIn Top Sales Voice, Consulting Sales Strategist, Learning Expert

Amy Franko

Amy Franko is the Founder & CEO of Amy Franko Associates. With over 20 years of client-facing sales experience, Amy began her career with global companies IBM and Lenovo before pivoting into entrepreneurship. Today she works with professional services organizations to accelerate their growth results through both strategy and skill development. With nearly 15 years of learning and development in her background, she is known for creating learning experiences that inspire action and create impact. Her book, The Modern Seller, is an Amazon bestseller and was named a top sales book by Top Sales World. She is also recognized by LinkedIn as a Top Sales Voice.


Frequently Asked Questions

  • Who is this course for?

    This program is ideal for those who sell professional services or complex solutions. You may have a full-time role in business development or, like many in professional services, you may be balancing your time between new business development and client delivery.

  • Do you guarantee that I will grow my sales through this course?

    Like any successful sales or business development professional, you own your destiny. I don’t guarantee your individual results — that is up to you! The frameworks and techniques I’ve designed in the course have helped me to succeed in both my B2B sales career and now as a consulting sales strategist. I share these frameworks and techniques with my clients (who have also used them successfully), so you can be positioned to grow your book of business or sales territory.

  • Can I preview the course before enrolling?

    Yes, we offer two free preview lessons to give you a short sample of the content you can expect to experience in the full feature program.

  • What’s included in the program?

    This course includes nearly 30 lessons, including narrated videos, written text, and downloadable PDF worksheets. You'll have immediate access to all course materials, and can review them at your convenience. Check back often, as content in the program will continue to evolve and be updated.

  • Can I complete this entire course online?

    Yes, this is a 100% self-paced online course. The content is completely virtual and can be accessed anytime, anywhere, as long as you have access to WiFi.

  • What is your refund policy?

    Please note that there are no refunds for this course. Building sales and business development skills is an investment, and I want you to be fully committed. When you are “all in” you’ll be more invested in your success. If there are questions that haven’t been answered, please email info@amyfranko.com and my team or I are happy to answer further questions.

  • Is this program for both individuals or teams?

    Yes! This program works well with individuals or teams. If you're a sales leader interested in this program for your team, each user will be enrolled in the program with his/her unique account. This will allow you to track your team's progress and completion. Please note that user accounts are considered individual and aren't transferrable.

Ready to Elevate Your Business Development Results?

Sharpen your skills and create sales success with Strategic Selling for Professional Services.