Amy Franko Strategic Selling Academy: Professional Services

Strategic Selling Academy, Professional Services Edition

Trusted by premier high-growth firms, Amy Franko is the leading voice in professional services selling.

Ready to Win and Grow More High-Value Clients?

Winning in professional services means juggling client delivery and client growth.

This online sales training program helps you master both. You’ll learn the skills to uncover new opportunities, earn client loyalty, and grow your book of business—strategically and confidently.

Not in professional services? Strategic Selling Academy is the fit for you, tailored to B2B complex sales environments.

Course Curriculum

Each element of this course is backed by research, real-world experience, and best practices in skill development.

1
- Free Preview - Presentation Strategies to Stand Out & Pitfalls to Avoid (Part 1)
  FREE PREVIEW
- Free Preview - Know Your Client’s Buying Process
  FREE PREVIEW
2
- Lesson 1.1 - Welcome
- Lesson 1.2 - The 5 Elements You Need to Win
- Lesson 1.3 - Why You Need to Sell Strategically to Today’s Clients
3
- Lesson 2.1 - Introduction to Advisory Intelligence
- Lesson 2.2 - The 5 Advisory Intelligence Categories
- Lesson 2.3 - Exercise: Turn Intelligence into Insights
- Lesson 2.4 - Advisory Intelligence Strategies
4
- Lesson 3.1 - Qualifying Your Opportunities
- Lesson 3.2 - Exercise: Quickly Qualify Your Next Opportunity
- Lesson 3.3 - Lifetime Value Inventory
- Lesson 3.4 - Know Your Client’s Buying Process
5
- Lesson 4.1 - Introduction to Relationship Ecosystems
- Lesson 4.2 - Relationship Ecosystems & Buying Roles
- Lesson 4.3 - Exercise: Build Your Relationship Ecosystem Map
- Lesson 4.4 - Master the Sales Conversation
- Lesson 4.5 - High-Value Questions
- Lesson 4.6 - Exercise: Design Your Question Bank
- Lesson 4.7 - Exercise: Design Your Next Sales Conversation
6
- Lesson 5.1 - Introduction to Compelling Solutions
- Lesson 5.2 - Creating Winning Proposals (50% Don’t Win)
- Lesson 5.3 - Strategic Selling Academy Solution Framework
- Lesson 5.4 - Presentation Strategies to Stand Out & Pitfalls to Avoid (Part 1)
- Lesson 5.5 - Presentation Strategies to Stand Out & Pitfalls to Avoid (Part 2)
7
- Lesson 6.1 - A Fresh Lens on Closing Business
- Lesson 6.2 - 10 Ways to Improve Your Win Rates (Part 1)
- Lesson 6.3 - 10 Ways to Improve Your Win Rates (Part 2)
- Lesson 6.4 - When You Don’t Win: Strategies to Keep the Relationship
- Lesson 6.5 - Exercise: Commitment Map
- Lesson 6.6 - Messaging Strategies to Close Business Faster
8
- Lesson 7.1 - Exercise: Design Your Action Plan
- Lesson 7.2 - Program Wrap Up and Other Ways to Extend Your Learning
9
- Bonus: Sales Planning Template
- Bonus: Mindset Shifts for the Modern Seller
- Bonus: 10 Reflection Questions to Jump Start or Reset Your Year

What You'll Learn

This online sales training program builds modern selling and business development skills, tailored for professional services. You'll learn to:

Apply Amy Franko’s proven frameworks to win and expand business
Access decision makers and lead conversations that convert
Build a network that accelerates opportunities and positions you as a trusted advisor
Design and present proposals that create momentum for your solutions
Close with confidence and increase your win rates
Build mindsets and habits to thrive in any market
And much more.

What’s Included

This online course is designed specifically for professional services firms, combining practical strategies and tools that drive significant results. Here's what you receive inside this 100% self-paced course:

Video Lessons

With over 30 lessons, Amy guides you through the 5 Elements of her proven Strategic Selling Framework. Including visual and narrated components, you can watch and listen from any device, any time.
Worksheets

Every framework component has application worksheets that you can use right now to make progress on your opportunities.
Bonus Resources

Access exclusive tools and content on advanced selling strategies.

Premier High-Growth Firms Trust Amy Franko

Amy Franko

If you’re a growth-focused professional services firm looking to improve sales performance, Amy Franko is the strategic partner you need. Through B2B sales strategy, consulting, and sales training programs, she helps professional services firms build stronger pipelines, close higher-value deals, and develop leaders who drive long-term revenue growth.

As the Founder & CEO of Amy Franko Associates, Amy brings over two decades of frontline sales experience to her client work. She began her career with global firms IBM and Lenovo before building a successful consulting practice working with CEOs, Growth Officers, and sales leaders in a variety of sectors. Her client list includes some of the world’s most recognized brands.

Amy is the author of The Modern Seller, an Amazon bestseller and a Top Sales Book by Top Sales World. Amy is also recognized by LinkedIn and Top Sales World as one of today’s leading voices in B2B sales and business development.

FAQs

Frequently Asked Questions

Who is this course for?

This online sales training program is ideal for professionals in professional services firms who sell complex solutions or offerings. Whether you have a dedicated business development role or you're balancing new client acquisition with delivery responsibilities, this course is designed for you.
Do you guarantee that I will grow my sales through this course?

No one can guarantee results. You own your own destiny. But this course equips you with the same sales and business development frameworks that have helped countless clients grow revenue, deepen relationships, and increase their impact. Your success depends on how you apply them.
Can I preview the course before enrolling?

Yes, we offer two free preview lessons to give you a short sample of the content you can expect to experience in the full feature program.
What’s included in the program?

You'll get immediate access to nearly 30 self-paced lessons, including video content, written takeaways, and downloadable tools. The course is designed to be relevant, actionable, and easy to apply in real client scenarios. Content updates will be added over time to keep your skills current.
Can I complete this entire course online?

Yes—this is a 100% online, self-paced online sales training course. You can access the materials anytime, from anywhere with an internet connection.
What is your refund policy?

Because the program is fully digital, there are no refunds once purchased. For other questions before enrolling, please email [email protected] — my team and I can get those answered for you.
Is this program for individuals or teams?

Both! The course is a great fit for individuals in your firm or full business development teams in professional services. Each team member will receive their own login, so you can track progress and completion. Licenses are for individual users and are not transferable.
What if I’m a B2B seller, sales leader, or CSO not in a professional services firm?

Great question. Please visit Amy Franko’s Strategic Selling Academy. This program is the ideal fit for sellers and sales organizations not in professional services.
Do you offer group pricing?

Yes, group pricing is available for professional services firms enrolling multiple participants. If you're interested in enrolling your team or would like a custom proposal, please contact me directly at [email protected] for more details.

Turn Client Conversations into Closed Business.

Enroll today in Amy Franko’s Strategic Selling Academy, Professional Services Edition. Start building business development skills that drive real results.

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