Strategic Selling for Professional Services
Today's sales teams need modern sales skills to succeed. Practical and actionable, Amy Franko’s signature program will transform your sales growth.
Win new business and grow your existing clients.
Each element of this course is backed by research, real-world experience, and best practices in skill development.
Lesson 1.1 - Welcome
Lesson 1.2 - The 4 Elements You Need to Win Client Engagements
Lesson 2.1 - Introduction to Advisory Intelligence
Lesson 2.2 - Trends Impacting Buying Decisions
Lesson 2.3 - The 5 Advisory Intelligence Categories
Lesson 2.4 - Exercise: Build Your Advisory Intelligence & Insights
Lesson 2.5 - Exercise: Align to Your Client’s Buying Process
Lesson 2.6 - Intelligence Strategies
Lesson 2.7 - Qualifying Your Opportunities
Lesson 2.7a - Qualifying Your Opportunities: Consultative & Value Approaches
Lesson 2.7b - Qualifying Your Opportunities: Moving Up the Value Chain
Lesson 3.1 - Introduction to Relationships
Lesson 3.2 - Relationship Ecosystems & Buying Roles
Lesson 3.3 - Exercise: Build Your Relationship Ecosystem Map
Lesson 3.4 - Leading Effective Business Development Conversations
Lesson 3.5 - Creating High-Value Questions
Lesson 3.6 - Exercise: Design Your Next Conversation
Lesson 4.1 - Introduction to Propose
Lesson 4.2 - Creating Winning Proposals (And Why 50% of Proposals Don't Win)
Lesson 4.3 - The Propose Framework
Lesson 4.4 - Presentation Strategies to Stand Out & Pitfalls to Avoid, Part 1
Lesson 4.5 - Presentation Strategies to Stand Out & Pitfalls to Avoid, Part 2
Lesson 5.1 - Introduction to Commit: A Fresh Lens on Closing Business
Lesson 5.2 - 10 Ways to Improve Your Win Rates, Part 1
Lesson 5.3 - 10 Ways to Improve Your Win Rates, Part 2
Lesson 5.4 - Exercise: Design Your Commitment Map
Lesson 5.5 - When You Don't Win: Strategies to Keep the Relationship
Lesson 6.1 - Exercise: Design Your Action Plan
Lesson 6.2 - Program Wrap Up & Other Ways to Work Together
Lesson 7.1 - Top Mindsets of a Modern Seller
Lesson 7.2 - The Modern Seller is Agile
Lesson 7.3a - The Modern Seller's Executive Presence, Part 1
Lesson 7.3b - The Modern Seller's Executive Presence, Part 2
Lesson 7.4 - Additional Hacks for Mindset Success
Bonus: Sales Planning Template
Bonus: Prospecting & Messaging Strategies to Open Doors
Bonus: Messaging Strategies for Closing Business
This program will help you to build your modern selling skills and differentiate you with your clients. Inside you'll learn...
The Strategic Selling Framework, a proven framework for winning new business and growing your sales.
Additional techniques for building today’s most relevant sales and business development skills.
How to build a network ecosystem of high-impact relationships that will accelerate your opportunities and advance your credibility as a trusted advisor.
How to design and present proposals that drastically improve your odds of winning.
Strategies for earning commitments and creating more momentum around closing business.
The mindsets you need for success in any economy or environment.
Relevant exercises, tools, and reinforcement all ensure that the learning is applied and sustainable. Here's what to expect inside this 100% self-paced course.
Listen in as Amy guides you through narrated presentations covering all of the essential details.
Never miss a thing with supplemental written text and key takeaways included in every lesson.
Get instant access to a bonus chapter with three additional lessons and downloadable tools to help you solidify your process.
Frequently Asked Questions
This program is ideal for those who sell professional services or complex solutions. You may have a full-time role in business development or, like many in professional services, you may be balancing your time between new business development and client delivery.
Like any successful sales or business development professional, you own your destiny. I don’t guarantee your individual results — that is up to you! The frameworks and techniques I’ve designed in the course have helped me to succeed in both my B2B sales career and now as a consulting sales strategist. I share these frameworks and techniques with my clients (who have also used them successfully), so you can be positioned to grow your book of business or sales territory.
Yes, we offer two free preview lessons to give you a short sample of the content you can expect to experience in the full feature program.
This course includes nearly 30 lessons, including narrated videos, written text, and downloadable PDF worksheets. You'll have immediate access to all course materials, and can review them at your convenience. Check back often, as content in the program will continue to evolve and be updated.
Yes, this is a 100% self-paced online course. The content is completely virtual and can be accessed anytime, anywhere, as long as you have access to WiFi.
Please note that there are no refunds for this course. Building sales and business development skills is an investment, and I want you to be fully committed. When you are “all in” you’ll be more invested in your success. If there are questions that haven’t been answered, please email firstname.lastname@example.org and my team or I are happy to answer further questions.
Yes! This program works well with individuals or teams. If you're a sales leader interested in this program for your team, each user will be enrolled in the program with his/her unique account. This will allow you to track your team's progress and completion. Please note that user accounts are considered individual and aren't transferrable.
Sharpen your skills and create sales success with Strategic Selling for Professional Services.