Course Curriculum

Each element of this course is backed by research, real-world experience, and best practices in skill development.

  1. 1

    • Lesson 1.1 - Welcome

    • Lesson 1.2 - The 5 Elements You Need to Win

    • Lesson 1.3 - Why You Need to Sell Strategically to Today’s Clients
  2. 2

    • Lesson 2.1 - Introduction to Advisory Intelligence

    • Lesson 2.2 - The 5 Advisory Intelligence Categories

    • Lesson 2.3 - Exercise: Turn Intelligence into Insights

    • Lesson 2.4 - Advisory Intelligence Strategies
  3. 3

    • Lesson 3.1 - Qualifying Your Opportunities

    • Lesson 3.2 - Exercise: Quickly Qualify Your Next Opportunity

    • Lesson 3.3 - Lifetime Value Inventory

    • Lesson 3.4 - Know Your Client’s Buying Process
  4. 4

    • Lesson 4.1 - Introduction to Relationship Ecosystems

    • Lesson 4.2 - Relationship Ecosystems & Buying Roles

    • Lesson 4.3 - Exercise: Build Your Relationship Ecosystem Map

    • Lesson 4.4 - Master the Sales Conversation

    • Lesson 4.5 - High-Value Questions

    • Lesson 4.6 - Exercise: Design Your Question Bank

    • Lesson 4.7 - Exercise: Design Your Next Sales Conversation
  5. 5

    • Lesson 5.1 - Introduction to Compelling Solutions

    • Lesson 5.2 - Creating Winning Proposals (50% Don’t Win)

    • Lesson 5.3 - Strategic Selling Academy Solution Framework

    • Lesson 5.4 - Presentation Strategies to Stand Out & Pitfalls to Avoid (Part 1)

    • Lesson 5.5 - Presentation Strategies to Stand Out & Pitfalls to Avoid (Part 2)
  6. 6

    • Lesson 6.1 - A Fresh Lens on Closing Business

    • Lesson 6.2 - 10 Ways to Improve Your Win Rates (Part 1)

    • Lesson 6.3 - 10 Ways to Improve Your Win Rates (Part 2)

    • Lesson 6.4 - When You Don’t Win: Strategies to Keep the Relationship

    • Lesson 6.5 - Exercise: Commitment Map

    • Lesson 6.6 - Messaging Strategies to Close Business Faster
  7. 7

    • Lesson 7.1 - Exercise: Design Your Action Plan

    • Lesson 7.2 - Program Wrap Up and Other Ways to Extend Your Learning
  8. 8

    • Bonus: Sales Planning Template

    • Bonus: Mindset Shifts for the Modern Seller

    • Bonus: 10 Reflection Questions to Jump Start or Reset Your Year

What You'll Learn

Based around the proven Strategic Selling Framework, this course will help you make your mark in the sales world. Inside you'll learn...

  • The Strategic Selling Framework, a proven framework for winning new business and growing your sales.

  • Additional frameworks and techniques for building today’s most relevant sales/business development skills.

  • How to reach and influence critical decision-makers and other high-impact relationships.

  • How to design and present proposals that drastically improve your odds of winning.

  • Strategies for earning commitments and closing business.

  • The mindsets you need for success in any economy or environment.

  • And more!

Here's What's Included

Relevant exercises, tools, and reinforcement all ensure that the learning is applied and sustainable. Here's what to expect inside this 100% self-paced course.

  • Video Lessons

    Listen in as Amy guides you through narrated presentations covering all of the essential details.

  • Written Content

    Never miss a thing with supplemental written text and key takeaways included in every lesson.

  • Bonus Resources

    Get instant access to a bonus chapter with three additional lessons and downloadable tools to help you solidify your process.

Meet Your Instructor

LinkedIn Top Sales Voice, Consulting Sales Strategist, Learning Expert

Amy Franko

The sales growth consultant trusted by top-performing CEOs, Chief Growth Officers, and Chief Sales Officers in professional services, technology, and consulting.

Amy Franko is the Founder & CEO of Amy Franko Associates. Amy began her career as a quota-carrying sales professional with global companies IBM and Lenovo, where she was responsible for both new business growth and expanding existing clients. Today, she works with professional services firms and complex B2B sales organizations in a variety of sectors to accelerate their growth. Also an expert training designer, she is known for creating learning experiences that inspire action and create impact. Her book, The Modern Seller, is an Amazon bestseller and was named a top sales book by Top Sales World. She is also recognized by LinkedIn as a Top Sales Voice.

FAQs

Frequently Asked Questions

  • Where should I go for technical support on the platform?

    For technical support while using this platform, there are a couple of options. I'd encourage you to first visit Thinkific's help articles, as they're very detailed and can likely get your question answered most quickly. Your second option is to email our support team. Please email [email protected] and note Thinkific Support in your email subject header.