Win High-Value Clients. Grow Strategic Accounts. Hit Your Sales Goals—Faster.

Ideal for professional services and complex B2B solution selling, this unique program from Amy Franko will help you build and execute prospecting plans that directly contribute to building pipeline. You’ll consistently exceed quota with a full, qualified pipeline—fueled by proven strategies and repeatable outreach systems. This program provides the skills and tools for:

• Identifying more and better sales opportunities
• Accessing the right individuals who make or influence decisions
• Expanding sales with existing clients
• Building consistent prospecting habits that keep the pipeline full

Meet Amy Franko

LinkedIn Top Sales Voice, Consulting Sales Strategist, Learning Expert

Amy Franko

The sales growth consultant trusted by top-performing CEOs, Chief Growth Officers, and Chief Sales Officers in professional services, technology, and consulting.

Amy Franko is the Founder & CEO of Amy Franko Associates. Amy began her career as a quota-carrying sales professional with global companies IBM and Lenovo, where she was responsible for both new business growth and expanding existing clients. Today, she works with professional services firms and complex B2B sales organizations in a variety of sectors to accelerate their growth. Also an expert training designer, she is known for creating learning experiences that inspire action and create impact. Her book, The Modern Seller, is an Amazon bestseller and was named a top sales book by Top Sales World. She is also recognized by LinkedIn as a Top Sales Voice.

Prospecting Essentials Curriculum

Prospecting Essentials is built on research-backed frameworks, Amy Franko’s real-world consulting sales experience, and best practices in modern selling.

  1. 1

    • Lesson 1.1 - Welcome

    • Lesson 1.2 - Buying Trends Impacting Prospecting
  2. 2

    • Lesson 2.1 - Modern Prospecting Defined

    • Lesson 2.2 - Exercise: Modern Prospecting and Goal Setting
  3. 3

    • Lesson 3.1 - Prospecting Essentials Framework
  4. 4

    • Lesson 4.1 - Client Selection

    • Lesson 4.2 - Exercise: Client Selection

    • Lesson 4.3 - Verticals

    • Lesson 4.4 - Exercise: Verticals

    • Lesson 4.5 - Advisory Intelligence

    • Lesson 4.6 - Exercise: Resources for Advisory Intelligence
  5. 5

    • Lesson 5.1 - Outreach Process

    • Lesson 5.2 - Exercise: Outreach Process

    • Lesson 5.3 - Outreach Messaging

    • Lesson 5.4 - Exercise: Sample Outreach Schedule
  6. 6

    • Lesson 6.1 - High-Value Conversations

    • Lesson 6.2 - Exercise: Earn Access to High Value Relationships

    • Lesson 6.3 - First Meeting Framework

    • Lesson 6.4 - Exercise: Using Amy Franko’s First Meeting Framework
  7. 7

    • Lesson 7.1 - Mindsets to Master

    • Lesson 7.2 Personal Brand Inventory

What You'll Learn

This program provides the essential frameworks, skills, and tools you need to significantly improve your prospecting approach and results. This is a sampling of what you’ll learn in this program:

  • The Prospecting Essentials Framework, a proven 3-part methodology for consistently and confidently building your opportunity pipeline.

  • Repeatable processes that accelerate your results.

  • Messaging that gets noticed – and earns responses from decision makers.

  • Earning and leading a first meeting that creates the right impression and impact, so your prospective clients want to meet with you again (about real opportunities).

  • Maintaining momentum with prospective clients (prevent stalled opportunities in your pipeline).

  • Positioning yourself as a true and trusted authority across your prospective and current clients.

  • Simple mindset shifts that will dramatically improve your results.

What’s Included in Amy Franko’s Prospecting Essentials

Everything you need to apply what you learn—and start seeing results in your pipeline right away. Practical tools, actionable exercises, and built-in reinforcement help you apply what you learn and make it stick. Here’s what you can expect from this 100% self-paced course.

  • Video Lessons

    Amy guides you through content on the program’s key topic and frameworks. With both visual and narrated components, you can watch and listen from any device, any time.

  • Worksheets

    Every framework component has application worksheets that you can use right now to make progress with your outreach efforts.

  • Bonus Resources

    Access exclusive tools and advanced strategies that take your outreach to the next level.

FAQs

Frequently Asked Questions

  • Who is this course for?

    This program is ideal for professionals who sell professional services or complex B2B solutions with longer sell cycles. It will help you position yourself as the expert your prospective clients should trust and helps you successfully navigate those complex environments.

  • Do you guarantee that I will grow my sales through this course?

    While we can’t guarantee individual results, the frameworks and sales strategies taught in the Prospecting Essentials Program are those used by Amy Franko herself and with her clients to drive consistent sales growth. This program will position you to build a stronger pipeline and grow your client base.

  • Do you offer other resources to help me decide if this program is a fit?

    Yes! Visit Amy Franko’s Prospecting Essentials blog posts for additional videos and blog posts on the topic of prospecting and this program.

  • What’s included in the program?

    The program includes lessons that blend narrated video and downloadable tools on each of the program elements. New resources may be added over time, so be sure to check back for updates.

  • Can I complete this entire course online?

    Absolutely. This is a 100% online, self-paced sales training program. You can access the materials anytime, anywhere, as long as you have internet access.

  • What is your refund policy?

    Once purchased, please note that this program is non-refundable. If you have questions before enrolling, email us at [email protected], we’re happy to help!

  • Is this program for both individuals or teams?

    Yes! This program applies to individuals or entire sales teams. If you’re a leader interested in upskilling your team, each member will receive their own account to track progress and completion. Please note that user accounts are for individual use and not transferable.

A Stronger Pipeline Starts Now. Are You Ready to Fill Yours with High-Value Opportunities?

If you’ve read this far, it’s time to enroll today. Better sales results begin with a better pipeline. A better pipeline begins with Amy Franko’s Prospecting Essentials.

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